3 experiments on how to grow your blog!
This paper aims to outline the insights that were gained from three experiments conducted on the Tech2Classroom blog. The blog was initiated ten weeks ago with the mission to “become the go-to source for teachers and tech enthusiasts to stay posted on what’s hot in ed-tech”. Trough the blog we posted 18 articles on the intersection of education and technology, targeted at teachers, professors and technology enthusiasts. Having reached 1,740 viewers after eight weeks by promoting content through our personal social media channels, we decided to conduct three experiments. The data gathered through the experiments was captured by google analytics and the Blogger analytics tool. The insights gained from the experiments together with those results of other groups serve at a later stage to create a growth strategy for the blog. Experiment 1 - Fake news Our first experiment was to create a fake news article and spreading it through social media. Our working hypothesis was that spreading sen
